Must. Have. Teacup. Giraffe. Now.
“You can’t always write a chord ugly enough to say what you want to say, so sometimes you have to rely on a giraffe filled with whipped cream.” ~ Frank Zappa
I have a commercial fetish. There is something genuinely enthralling for me when marketing is done well. It is rare that an over-hyped product can put a spin on something that jumps out at me, but Direct TV nailed it with their “Opulence, I Haz It” spot:
Okay, let’s move off the fact that having a pillow-trained teacup-sized giraffe that pouts like a Pomeranian and then relents to offer a peck is just plain cheating. It borders on too adorable to remember what the product is. What’s brilliant about it aside from the cuteness, however, is that it’s absurdist enough to make you sit up and pay attention, and go seek out the commercial again to take a second glance at what might otherwise just be dismissed as a cookie-cutter gimmick spot.
Upstaging the guy with the cheesy Eurotrash accent and the pretty ornamental girls dripping off him in their painted on (and, it should be said, yummy) slink, the giraffe (which had better be in stores by the holidays — if anything ever needed to be taken from CGI into some form of marketable toy, it’s this thing) makes you go back and see what else you missed.
Like the dog holding an ace in his paw under the table during the live-action “Dogs Playing Poker” set up. It does demonstrate something about how the bar is set these days that live dogs actually set up looking to be playing poker is NOT absurd enough to make the grade — they actually faded into the background on my first viewing.
Maybe it’s true that the devil is in the details, but of that’s so, then the devil does good work. And if the devil has teacup giraffes, he can have my credit card number.
If there were any amount of money in the world that would procure for you a teacup giraffe, you know one would now be on it’s way to you.
You, of all people, deserve a teacup giraffe.
Commented by Karl Elvis on July 28, 2010 at 2:12 AMI just noticed that at the end it says: “more on the facingbook”. This commercial….I jump in it.
Commented by CronoCloud Creeggan on August 4, 2010 at 1:59 PM